Confidential
Cannes,
Reimagined
"A dinner experience where the brand is built into every surface, every object, and every bite."
Confidential
"A dinner experience where the brand is built into every surface, every object, and every bite."
A private, invitation-only dinner during Cannes — featuring James Beard Award-winning Chef Kwame Onwuachi, custom-designed environments, and Bilt's brand partner ecosystem woven into every detail. No logos. No signage. Just design so intentional that the brand is felt in every object you touch.
A kinetic dinner where every course — and every reward — arrives on a custom conveyor belt.
A custom-engineered brushed brass conveyor belt — designed by Publicis Creative and fabricated by Bilt — runs the full length of a communal dining table, set outdoors in Bagatelle's garden facing the Bay of Cannes. Guests sit on both sides. Each seat has a sensor — when a course or object reaches your position, the belt pauses, a subtle light illuminates the item, and it continues. Between courses, the belt carries design objects and collectibles born from the Bilt × Publicis collaboration.
Before guests sit, the belt is already running. On it: a continuous flow of small flickering candles in brass holders, moving slowly through the twilight like a river of light. It's the first thing guests see when they enter the garden.
Kwame's 7-course menu arrives via the belt. Each dish sits on a custom plinth designed by Publicis. Some arrive under glass cloches that lift pneumatically at your position. The belt surface reflects the plating — brass below, food above — doubling the visual impact.
A matte black booklet arrives — a limited-edition collaborative zine between Bilt and Publicis. Custom illustrations, creative direction from both teams. It's part art object, part travel inspiration. A collectible that only exists at this table.
A glass dome arrives at each guest. Under each: a different limited-edition design object co-created by Bilt × Publicis — custom brass pieces, matte black collectibles, crystal tokens. No two are the same. Guests compare and trade.
Kitchen Area · Prep Area · Conveyor Belt · Dining · Pool
The brand is never announced.
It is felt in every object you touch,
every surface you see,
every course you taste.