Bilt × Brand Innovators — Cannes Lions 2026

Maison
Bilt

Bilt Riviera Hotel — Cannes Lions 2026
June 22 — 25, 2026
La Californie, Cannes
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Bilt is not a rewards program. Bilt is the operating system for modern living.

Transform Villa Bagatelle into a temporary, fully branded Bilt hotel. Guests don't attend — they check in. Every touchpoint reflects how Bilt enables modern luxury living. This is a functioning hotel world where guests stay, dine, and recover in the Bilt universe.

How you earn across life. How you spend across categories. How Bilt becomes the backbone of lifestyle.

At Maison Bilt, every interaction demonstrates Bilt's seamless integration into modern luxury living. From earning points on rent to redeeming across travel, dining, fitness, and wellness — the hotel experience becomes a living showcase of how Bilt transforms everyday activities into extraordinary rewards.

Branded valet, host greets by name, sculptural check-in desk, physical Bilt Room Key (collectible).

Key cards tied to status tiers, subtle scent signature, soft paparazzi-style flash moment. Every detail designed to make guests feel like they've entered not just a hotel, but the Bilt universe made manifest in luxury hospitality.

Map the villa into hotel functions

Reception/Concierge → Entry level
Guest Suites → CEO/CMO accommodations
Salon → Fireside meetings + panels
Dining Room → Private dinners/tastings
Terrace → Sunset cocktails
Pool → Day club/cabanas
Garden → Wellness + morning programming

Four signature touchpoints

A. Concierge Experience
Real staffed desk, book dinners/rides/experiences, tied to Bilt ecosystem
B. Room Experience
Custom turn-down, Bilt-branded amenities — robes, slippers, stationery, personalized welcome notes
C. Pool Club
Riviera cabanas, branded towels/menus/drinkware, light daytime DJ
D. House Car by Blacklane
"Charge it to your stay" concept, dedicated Bilt vehicle loop

Day-to-night programming

Morning
Sunrise yoga/sculpt, cold plunge/recovery, espresso + health bar
Afternoon
Intimate panels in salon, 1:1 meetings, light poolside programming
Evening
Rotating chef dinners, curated guest lists, story-driven menus tied to cities
Late Night
DJ sets by the pool, invite-only, shift lighting darker/high-flash

"The Bilt Dining Series" — each night = a destination.

Michelin-level or culturally relevant chefs. Menu tied to Bilt dining partners.

"Paris Night"
"Tokyo After Dark"
"New York Power Dinner"
"French Caribbean by Chef Kwame Onwuachi"

Turn the villa into a media property.

Podcast room ("A Rewarding Chat" series — CEO/CMO interviews), terrace interview setup (iconic backdrop), real-time content capture + distribution. Every moment is filmable, every conversation is content-worthy.

Four days. Six rooms. Endless rewards.

Day 1
June 22
Check-in to Maison Bilt
Welcome Cocktail Reception
Introduction to Maison Bilt
Day 2
June 23
Morning Fitness by Barry's
Curated Film Screening
The Bilt Maze
An immersive, multi-sensory journey through the villa's hidden rooms. Guests navigate themed chambers — a mirror room, a scent garden, a sound tunnel — each tied to a Bilt rewards category. Clues unlock exclusive rewards at each station.
Day 3
June 24
Immersive Sound Bath & Meditation by Y7 Yoga
Comedy Night
French Caribbean Dining Experience
by Chef Kwame Onwuachi
Day 4
June 25
"A Rewarding Evening"
Casino Royale by Bilt
Black Tie Event

Powered by the brands that define modern living.

Blacklane
All chauffeured, co-branded luxury cars. Routes: Maison Bilt → Beach Club (near Carlton Hotel Beach, Cannes) → Armani Caffè → back to Maison Bilt.
Maison Bilt La Californie Beach Club Carlton Hotel Beach Armani Caffè
GoPuff
Fully stocked fridges throughout the villa with beverages and snacks.
Walgreens
Fully stocked bathrooms plus a curated toiletry bag in every guest room.
Barry's Bootcamp
Morning fitness sessions on the villa terrace.
Y7 Yoga
Immersive sound bath and meditation experiences.
Blade (In Discussion)
Helicopter transfers in Cannes — seamless arrival experience to Maison Bilt.

Why this wins

1. Simple to understand
It's a hotel. Everyone gets it immediately.
2. Deeply immersive
Every touchpoint designed to showcase Bilt's ecosystem.
3. High-value for execs
They actually stay and live the Bilt experience.
4. Content-rich
Every moment is filmable, every space tells a story.
5. Extensible
This becomes a repeatable Bilt property model.

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