Bilt × Publicis Confidential

Cannes,
Reimagined

"A dinner experience where the brand is built into every surface, every object, and every bite."

Villa Bagatelle Chef Kwame Onwuachi 50–60 Guests One Night Only
The Vision

Three concepts for an unforgettable evening at Villa Bagatelle

A private, invitation-only dinner during Cannes — featuring James Beard Award-winning Chef Kwame Onwuachi, custom-designed environments, and Bilt's brand partner ecosystem woven into every detail. No logos. No signage. Just design so intentional that the brand is felt in every object you touch.

3,000
Square meters of Art Deco living space
200°
Panoramic view from Cap d'Antibes to the Estérel
1928
Year built — original Riviera Art Deco estate
20+
Bilt transfer partners embedded through design
Concept A
Concept A

The Rewards
That Come to You

A kinetic dinner where every course — and every reward — arrives on a custom conveyor belt.

The Experience

The belt is the table. The meal finds you.

A custom-engineered brushed brass conveyor belt — designed by Publicis Creative and fabricated by Bilt — runs the full length of a communal dining table, set outdoors in Bagatelle's garden facing the Bay of Cannes. Guests sit on both sides. Each seat has a sensor — when a course or object reaches your position, the belt pauses, a subtle light illuminates the item, and it continues. Between courses, the belt carries design objects and collectibles born from the Bilt × Publicis collaboration.

Act 1

The Approach

Before guests sit, the belt is already running. On it: a continuous flow of small flickering candles in brass holders, moving slowly through the twilight like a river of light. It's the first thing guests see when they enter the garden.

Act 2

The Courses

Kwame's 7-course menu arrives via the belt. Each dish arrives on a custom-designed surface. Some arrive under glass cloches that lift at your position. The belt surface reflects the plating — brass below, food above — doubling the visual impact.

Between Courses

The Zine

Between courses, curated design objects arrive via the belt — examples might include a limited-edition collaborative zine, custom illustrations, or collectible artifacts created for the evening. Each piece is designed to spark conversation and embody the Bilt × Publicis creative partnership. Final objects to be developed.

Between Courses

The Object Drop

As the evening concludes, a final moment: a glass dome arrives at each seat. Under each, a unique object co-created by Bilt × Publicis — the exact form to be developed, but envision custom brass pieces, design collectibles, or bespoke tokens. No two are the same. Guests compare and trade.

50–60
Guests
One long communal table, two sides of the belt, every seat with a direct Mediterranean view
7+
Objects on the Belt
Zine, design drops, vinyl record, Bilt points envelope — all delivered between courses
1
First-Class Card
One sealed envelope reads "First Class. Anywhere." The asymmetry creates the moment
The Chef

Kwame Onwuachi

Maison Bilt

Executive Chef · June 23, 2026

James Beard Award-winning chef, author, and one of the most influential voices in American cuisine.

Born in the Bronx, raised between New York and Nigeria, and trained in the kitchens of Per Se and Eleven Madison Park — Chef Kwame Onwuachi brings a deeply personal story to every plate. His cuisine weaves together the African diaspora, the Caribbean, and the American South.

Accolades

James Beard Award — Rising Star Chef of the Year
James Beard Award — Outstanding Chef (Finalist)
Author — Notes from a Young Black Chef (memoir)
Tatiana — Restaurant of the Year, New York Times
Food & Wine — Best New Chef
Forbes 30 Under 30
Top Chef — Season 13 Finalist

Restaurants

Tatiana

Lincoln Center, NYC

Akwaaba

Washington D.C.

Patty Palace

Pop-up / Food Truck, NYC

Philly Wing Fry

Washington D.C.

Inspiration

Mood Board

Inspiration

Mood Board

Inspiration

Mood Board

Layout

Concept Floor Plan

Kitchen Area · Prep Area · Conveyor Belt · Dining · Pool

The Principle
The brand is never announced.
It is felt in every object you touch,
every surface you see,
every course you taste.
Bilt × Publicis × Chef Kwame Onwuachi
Villa Bagatelle, Cannes